The Business of Deception: Zahid Safi and the Liberal Party's Rotten Pitch

The rotten stench is rising from the corpse of the Australian Liberal Party’s pitch for the division of Bruce for the upcoming federal election. In a recent exposé for The Age, journalist Charlotte Grieve uncovers a disturbing truth: Zahi Safi, the man being paraded as a "successful businessman" by the party, is little more than a fraud. Many of Safi’s businesses appear to exist only on paper, at best.

Take Willow Support Services, an NDIS provider supposedly owned by Safi. When Grieve visited its listed address, she found not an office or facility, but a private residence. It gets worse: multiple Safi-affiliated businesses have been deregistered since March for failing to pay basic fees. His websites are padded with fake reviews, featuring photos recycled across countless unrelated pages. The so-called reviewers? Their LinkedIn profiles list them as being overseas and spread across hundreds of pages on the web.

Faced with this mountain of fakery, Grieve wonders the obvious: "My detailed questions included whether the Liberal Party was satisfied that Safi’s businesses were legitimate, why stock images, fake reviews, and outdated addresses had been used, and whether this raised any concerns for the party."

The appalling part is the response from the party's spokesperson in response to Charlotte Grieve's concerns:

“The Liberal Party is very proud to support a candidate whose family fled the violent conflict in Afghanistan and chose to make Australia his home. Like many people in the electorate of Bruce, Zahid runs his own small business while raising a family. Like many small business owners, Zahid acknowledges that his administrative paperwork isn’t always up to date and has taken steps with his accountant to rectify.”

It appears the Liberal Party is willfully ignoring both the glaring evidence of fraud surrounding its candidate, Zahid Safi, and the growing outrage from members of the Hazara community in Bruce. Community organizers and members have repeatedly called on the party to disendorse Safi, citing his 2021 parliamentary submission, in which he openly vilified Hazara Australians in a display many have condemned as racist.